Getting started with SEO

Date published 16 September 2022
Date modified 7 March 2023

SEO and online visibility are inextricably linked. Being found by search engines is a goal in itself because you can have a beautiful website, but if you're not found by Google, Yahoo or Bing, no one will know about it.

Online Student is happy to explain what SEO is and how you can get started with it.

What is SEO?

SEO stands for Search Engine Optimization, which is mainly focused on efficiently organizing your landing page or website. Due to Google's algorithms, SEO is essential in the entire process of reaching the top search results on Google, which will result in more conversions on your website. SEO is the use of targeted keywords in the right places. For this, a keyword analysis must be done first. After this is done, the keywords can be used on the pages of your website. The goal is to process these words as efficiently as possible into your text.

Getting started with SEO

Once you've written your web content, it's essential to incorporate your keywords in strategic places in the text. A keyword must at least appear in the title (the H1) and the subheadings (H2 and H3). But be careful: the pitfall is to want to use your keyword as often as possible, but that's not how it works. Search engines are getting smarter, their algorithms, which determine the relevance of a page, are getting better. The goal of search engines is to find the best page for the searcher. The best search engine optimization is, therefore, writing good content. SEO helps search engines understand and index your text based on relevance for the visitor.

SEO, the technical side

The search engine optimization described above is focused on the text of your website. However, SEO also involves a few technical aspects. For example, the name under which your image is saved (Alt-tag) is also relevant when it comes to your online visibility. The page loading speed and whether the site is well-organized also affect your SEO.

Is your website SEO-proof? We'll take a look with you and happily help you increase your online visibility. Please feel free to contact us for an obligation-free conversation and advice.